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Peter Boyajian

Experienced Consumer Goods Professional


I'm Peter. I am a CPG sales professional with extensive experience operating within organizations at all stages of growth. I spent nearly a decade working within large-cap multinational companies before making a career shift toward supporting early-stage consumer goods startups. I have led and advised organizations on go-to-market strategy, data analysis, sales organization structure, corporate partnerships, and retail execution. 

I look forward to connecting with you. You can reach me via email, through Startup CPG's slack channel, or by reaching out directly on LinkedIn.  

Currently working on:


Startup CPG

Head of Partnerships

Community Leadership
Strategic Partnerships
Revenue Realization
Growth Strategy

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Heirloom Coffee Roasters

Senior Director of Sales

Sales Strategy
National Account Sales
Broker Management
Forecast Management
Data & Analytics


PB Advisory

Independent Consultant

Emerging Brand Strategy
Retail Go-To-Market
Broker Management
Trade and Shopper Marketing

Past Clients


KUJU Coffee


Broker Management

Retail Expansion Strategy

Trade Spend Structure

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