top of page

Peter Boyajian

Experienced Consumer Goods Professional

Picture8.png

I'm Peter. I am a CPG sales professional with extensive experience operating within organizations at all stages of growth. I spent nearly a decade working within large-cap multinational companies before making a career shift toward supporting early-stage consumer goods startups. I have led and advised organizations on go-to-market strategy, data analysis, sales organization structure, corporate partnerships, and retail execution. 

I look forward to connecting with you. You can reach me via email, through Startup CPG's slack channel, or by reaching out directly on LinkedIn.  

Currently working on:

Picture10.png

Startup CPG

Head of Partnerships

Community Leadership
Strategic Partnerships
Revenue Realization
Growth Strategy

Heirloom Logo 500x500.png

Heirloom Coffee Roasters

Senior Director of Sales

Sales Strategy
National Account Sales
Broker Management
Forecast Management
Data & Analytics

Arevakhach.svg.png

PB Advisory

Independent Consultant

Emerging Brand Strategy
Retail Go-To-Market
Broker Management
Trade and Shopper Marketing

Past Clients

Picture1.png

KUJU Coffee

Consultant

Broker Management

Retail Expansion Strategy

Trade Spend Structure

Picture1.png
SagelyNaturals-Logo_Horizontal_2101x.webp
HH-_Logo-Purple_784x.png
Your Super Logo - Moringa.png
core logo.webp
bottom of page